Ricky Rubio
Ricky Rubio, the basketball player, after a year of reflection, has decided to express massive gratitude through a personal project that has transcended borders.
A campaign was launched to share his message in the various cities around the world where he had played; from Badalona to Cleveland, Tokyo, New York, and Bilbao. Moreover, the messages didn’t just appear in traditional media, but also in meaningful places for Ricky, such as basketballs, towels, pizza boxes, and even on a sailboat.
Agency: Fe Barcelona
Creative Team: Marc Sánchez, Lídia Valls, Alex Maggi, Nil Murtra.
Designer: Est+6, Cris Mascort, Esteve Bou.
Director: Felix Bollain / Production: Roma Production House, Sigfrid Mariné
Role: Creative Director / Art Director
2025
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Reach out to make great things happen or just have a chat, which is great, too.
Based in Madrid, working Worldwide
→ hi.alexmaggi@gmail.com
Last update March 2026