About me

My name is Alex Maggi, but people call me Maji, Mashi, Magic, Maggician, and Minimal. I'm half Argentinian, half Spanish, so I choose the best of each country.

As a creative, I always search for ideas, stories, and visuals that can become part of popular culture. Visual aesthetics, in combination with deep thoughts, are crucial to developing memorable and long-lasting ideas.

I hate racism above all.

Hangovers make me sensitive.

I know what it's like to have a horse fall on you.

I'm a football lover in any form.

The best teacher I have met is my little daughter.

For further information, the best way to get it is around a beer or a coffee.

Partners

I'm always interested in collaborating on creative projects with brands, artists, designers, and other creatives.

I also love mentoring and supporting upcoming creatives. If you are one of them, please feel free to contact me.

Partners: Alma DDB Miami · Netflix Spain · Rethink NY · Ogilvy Madrid · 180 Amsterdam · Lola Mullen Lowe Barcelona · David Madrid · &Rosas · Edelman London · Brother ad school.

Mantras

Idea first · BOLD, AND BIG · Ninja eye it's the eye · Purpose · Don't say: No · Brag it's useless · Don't suppose anything, supposing it's the mother of disasters · No one would see another line in the tiger · Listen to the talent · Do or die · Don't pursue the perfect snapshot, enjoy the way · Avoid toxic · Creative as f*** · Rematch

MAIN Awards

2x Cannes Lions 4x shortlist · 3x D&AD 1 shortlist · 10x One Show 7x shortlist · 6x One Club 3x shortlist · 2x Andy Awards · 3x ADC*E · 1 Gp 14x El Sol · 6x El Ojo · 1 GP 16x Cdec 7x in book ///// #1 One Show Ranking Art Director '20 (SPAIN) · CdeC EXP program member (Spanish creative circle) to represent Spanish talent abroad ///// most awarded campaign ever of CdeC ///

career

Contrapunto BBDO 2014 --- Intern art Director

La Despensa (independent) 2014-2018 --- Junior art director

Fcb&FiRe 2018 - 2021 - Senior art director

Independent Creative Director 2021 - Present

Awards list

CANNES LIONS

Bronze Lion- Entertainment · Bronze- Engagement Direct · Innovation in Branded Content 4x Shortlist

D&AD

Graphite Pencil / Digital & Social / Integrated / 2024 - Wood Pencil - Media - Social Wood Pencil - PR - Digital & Social Wood Pencil - PR - Entertainment Shortlist - Digital - Social

The One Show.

Gold – Interactive & Online: Online-only Video / Interactive Video. Bronze – Film: Innovation in film. 7x Shortlist.

The One Club / ADC Awards

Silver - Innovation / Branded Content. Silver - Interactive / Social Media / Wildcard. Silver - Interactive: Video / Online Video. Bronze - Innovation: Online Video. Bronze - Interactive / Innovation. 3x Shortlists. Silver - Integrated / Omnichannel: Commerce. Bronze - Integrated / Omnichannel: Brand Partnership. Bronze - Branded Entertainment: Commerce. Bronze - Out of Home: Brand Partnerships

Andy Awards

Gold - Idea Gold - Reset ADC*E Gold - Interactive & Mobile, Brand Experience Gold - Live Stunt, Integrated & Innovation Gold - Branded Content

Lia Awards - Bronze Creative Strategy Partnership & Collaboration

The Caples Gold

Festival de El Sol

1 GP, 5xGold, 1 Silver, 1 bronze + Gold - Branded Content. Gold - Medios. Gold - Digital y Móvil. Silver - Innovación. Silver - Relaciones Públicas. Silver - Activación y experiencia de marca Silver- Film

Cdec – Club de Creativos de España.

GP 2024 Gold – Ideas Gold – Contenido Gold – Craft: Interacción con el usuario. Gold – Craft: Dirección, realización Gold - Estrategia Gold - Ideas Gold - Montaje Gold - Redacción Gold - Sonido y música Gold- Dirección realización Gold - Dirección de arte Gold - Fotografía Silver - Dirección de Producción Silver - Efectos Especiales. Silver- Innovation- Bronze - Insight Silver- Sonido y música Silver - Instawards. 7x In book.

El ojo de iberoamérica.

2xGold – PR – Acciones en tiempo real. Silver – Media – Uso innovador de plataformas digitales y /o sociales. Silver – Contenido – Plataformas sociales. Silver – Digital & Social – Branded Content. Silver – Experiencia de marca & activación – Experiencias y activaciones en plataformas sociales.

Others

Silver Eficacia 2024 - Best Transmedia Campaign. Inspirational 2018 - Silver RRSS Inspirational. Gold. VR Campaign. Silver Transmedia. Inspirational - 1 Grand Prix. 2 Gold. 2 Silver. 2 bronze, agency of the year - Nominated Tribeca Film Festival - Next to watch award in Sitges. - Gp Evento plus. 2xGold. - 1 Gold Vr awards. - Best campaing Goliads. 2x Cíclope shortlist.

Reach out to make great things happen or just have a chat, which is great, too.

hi.alexmaggi@gmail.com | +34 610976242 | @alexmaggi | In