Netflix
Don't Look up is a Netflix blockbuster launched on 22 December. This satiric movie is about an asteroid hitting the earth. The brief was about telling that reality to the Spanish people, and there is something every Spanish know, 22 December is the day of "El Gordo", the Spanish lottery big prize. Every year, everybody wonders where this prize will hit, so we came up with announcing the asteroid in the same code as "El Gordo" and telling this story in the typical Spanish Bar.
