Gràcies per l'assistència

Ricky Rubio

Ricky Rubio, the basketball player, after a year of reflection, has decided to express massive gratitude through a personal project that has transcended borders.

A campaign was launched to share his message in the various cities around the world where he had played—from Badalona to Cleveland, Tokyo, New York, and Bilbao. Moreover, the messages didn’t just appear in traditional media, but also in meaningful places for Ricky, such as basketballs, towels, pizza boxes, and even on a sailboat.

Agency: Fe Barcelona

ECD + CD: Marc Sánchez, Lídia Valls.
Art Director: Alex Maggi.
CW: Nil Murtra.
Designer: Est+6, Cris Mascort, Esteve Bou.
Director:Felix Bollain
Production: Roma Production House, Sigfrid Mariné

2025

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@alexmaggi - In