Beastmode Drop

Dove Men+Care

What if we could bottle up the essence — and yes, even the sweat — of the legendary former NFL star Marshawn Lynch, a.k.a. Beast Mode? That’s exactly what we set out to do in this Dove Men+Care campaign. We captured his real sweat and infused it into a limited-edition drop of Beast Mode T-shirts, so fans could literally wear the power of Beast Mode.