Beastmode Drop
Dove Men+Care
What if we could bottle up the essence, and yes, even the sweat, of the legendary former NFL star Marshawn Lynch, a.k.a. Beast Mode? That’s exactly what we set out to do in this Dove Men+Care campaign. We captured his real sweat and infused it into a limited-edition drop of Beast Mode T-shirts, so fans could literally wear the power of Beast Mode.
Agency: Unusual LA
Creative Team: Javier Bidezabal, James Harvey, Daniel Azneer, Alex Marhuenda, Ruben Ferlo, Alex Maggi.
Role: Creative Art Director
2025
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Reach out to make great things happen or just have a chat, which is great, too.
Based in Madrid, working Worldwide
→ hi.alexmaggi@gmail.com
Last update March 2026