Pescanova
Pescanova is a famous Spanish brand of seafood products, and it's one of the brands that make a Christmas advert each year. For the commercial for 2022, we wanted to do something fun and not a tearjerker or corny advert. We find out about an insight everyone has thought it when eating "langostinos" (shrimp). That shrimps are ugly critters. So we decided to do so, telling funnily and epically how ugly our product was.
Agency: Lola Mullen Lowe Barcelona
Creative Team: Marc Xifré, Pablo Luna, Alex Maggi
Creative Direction: Nacho Oñate, Néstor García
Production
Company: The Production Club
Role: Creative Art Director
2021
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Based in Madrid, working Worldwide
→ hi.alexmaggi@gmail.com
Last update March 2026