Unboxing Ibai

Netflix & PlayStation

On 9 November 2020, Netflix and PS5 filmed, for the first time, a live short film during a real streaming. In a typical unboxing of the new PS5, Ibai Llanos was involved in a madness that ended up turning into a horror film. Directed by Jaume Balagueró, it caught all the streamer's followers by surprise. On 24 November, the final result was released on the Netflix channel. The campaign obtained 4 immediate Trending Topics in Spain, Argentina and Mexico. So far and without having finished, it has accumulated more than 29 million views. No media investment.