Neymar Hiring
Netflix - Money Heist
The most famous cameo of Netflix
In the summer of 2019, all the conversations about football were focused on: which team is Neymar JR going to sign? While we were preparing the launch campaign for the next season of La Casa de Papel, Neymar appeared disguised as the popular series. With a simple welcome tweet to the band with the question of what city he wanted as a name, we got him to be forced to answer and sign him for the series. But we weren't kidding. Neymar ended up making a cameo in LCDP that got on the platform after the series premiered, achieving a reach of 280M with a simple tweet.
Agency: Fcb&Fire
Production: Netflix
Role: Creative Art Director
2019
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Last update March 2026